Be the first to call every new restaurant.

Yes. One rep per seat. A territory is a whole county, and exclusivity is per vertical: one payments seat, one insurance seat, one payroll seat per territory. So the payments rep and the insurance rep on the same block never compete, and within your vertical, every fresh lead is exclusive to you for its 7-day window. Only after your window closes does a lead reach the shared Second Look feed. Because the source filings are public, you can audit that we're playing straight.

They're the same feed at two moments in time. First Look delivers every opening within hours of the filing and holds it exclusively for your 7-day window, with the business's verified direct line. Second Look receives the same openings after the window closes, shared and without the direct line. What you're paying for on First Look is the head start: the weeks when the processor, the coverage, and the payroll are still up for grabs.

We watch the public record continuously, so a new restaurant typically reaches you within hours of the permit or license that signals it's opening, long before the soft open. And before a verified direct line ships, a human dials the number to confirm it reaches the business, not the GC or the landlord.

Every lead is hand-verified against the public record and carries a confidence score plus the public-record events behind it, so you see why it's there before you call.

Volume depends on how many businesses actually file, so we quote a monthly floor for your territory before you buy instead of promising an average. In King County food that floor is 20 new opening-soon leads a month; over the last quarter our pipeline averaged more than twice that, and the most recent 30 days cleared it with room to spare. Your first month is free, no card, so you see the volume before you pay.

Cancel anytime. There's no contract. Your seat stays yours through the period you've paid for, then it opens back up for the next rep in your territory. We never resell your seat while you hold it, and if you come back before someone claims it, it's still yours.

No. Your first month is free, no card. After that, the price you claim your seat at is locked for twelve months, even as we expand coverage or raise prices for new reps. If anything changes at renewal, we'll tell you before it does.

A lot. We're founder-run and high-touch on purpose. We help you onboard, answer fast when you send feedback, and tune your feed to what actually closes for you. Not in your area yet? Tell us where you sell and we'll tell you when it's live. Areas with demand move up the list.

Every lead traces to a public building permit, business license, liquor-license application, or health filing, never scraped from behind a login, never a public-records commercial-use list. We name our sources so you can verify each one.

We're early and founder-built, and honest about it. That's exactly why every lead is hand-verified against the public record. Start with a free sample and see the quality before you claim a territory.