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Territory-Exclusive · You Get First Access

Be the first to call every new restaurant.

We spot restaurants about to open in the public record and hand you the business's verified direct line — sold to one rep per territory.

No password. No card. No demo to sit through. Your unlock includes one live number to call.

Sample lead · this week Live
Business name hidden Kitchen & BarUnlocks in app
Full-service restaurant · Ballard, Seattle · King
Two signals confirmedLiquor license filedKitchen build-out permit
Business’s verified direct lineFiled 3 days ago
  • ~7 in 10 Have the business's direct line
  • Within hours The freshest data possible
  • Exclusive You get first access
  • ~30weekly New openings
Representative ranges across King, Pierce & Snohomish, our live beta · data as of June 2026.

By the time you call, four reps already did.

MorningSheet catches a restaurant in the public record before it opens — then hands it to one rep. You call while the business hasn't heard from anyone.

How it works

How MorningSheet gets you there first

  1. We read the public record

    Permits, licenses, liquor and health filings — the trail every restaurant leaves before it opens.

  2. We verify and score it by hand

    We confirm it across two filings, verify the business's direct line, and score it 0–100 on how soon it opens.

  3. You call before anyone else

    It lands in your inbox with the reason to call and the business's direct line. You book the meeting first.

Where leads come from

Real records. Verify every one yourself.

Every lead traces to a public filing we name — never scraped, never a commercial-use list. Nothing to hide, and yours to audit.

  • Building & trade permitsKitchen build-outs already underway
  • Business licensesNew and pending, across King, Pierce & Snohomish County cities
  • Liquor-license applicationsState filings that precede an opening by weeks
  • Health & food filingsThe food-establishment pipeline, from plan review to opening

Yours alone

Sold once. Never resold.

Claim a territory — a whole county — and it's yours alone. Exclusivity is per vertical: one payments seat, one insurance seat, one payroll seat each. The filings are public, so you can audit we're playing straight — the business hasn't already fielded five other reps in your line.

Payments & POS

Reach the business before the processor is chosen and residuals are spoken for.

Commercial insurance

Catch the liquor application, before coverage becomes a hard requirement.

Payroll & banking

Catch the payroll and banking decision at opening — when a new business is choosing providers and switching cost is still zero.

Where we cover

Live in King, Pierce & Snohomish — and expanding

We're live across King, Pierce, and Snohomish County today, adding new areas every month. Don't see yours? Ask, and we'll tell you when it's live.

King · Pierce · Snohomish — live now Bremerton · Spokane · Moses Lake next

Live now

See new businesses opening in every covered city →

Don't see your area? Tell us where you sell and we'll tell you when it's live — and bump it up the list if there's demand.

Request your area

See the quality before you claim a territory

A free sample of this week's King County openings, hand-verified. No card, no demo to sit through.

Get my free sample

Pricing

Simple, territory-exclusive pricing

One published price, the same for everyone. Month-to-month, cancel anytime. A territory is a whole county; exclusivity is per vertical — one payments seat, one insurance seat, one payroll seat each, so your seat is separate from every other line's.

Standby

$79/mo

Shared, post-window feed. Matches the commodity floor — you win on freshness and real Washington depth.

  • Shared feed, openings after the exclusive window
  • One food vertical, one county
  • Every lead traced to a public filing
  • Replace-if-wrong guarantee
Claim my territory
Most popular

First-Look

$349/mo

Exclusive and fresh — the business's verified direct line and a buying-window score, sold to you alone.

  • Your territory: one county, one vertical — exclusively yours
  • Sold once to you, never resold
  • Business's verified direct line
  • Fresh — within hours of the filing, before the soft open
  • Buying-window score on every lead
  • CSV + CRM export
Claim my territory

Own the Territory

$899/mo

Every food vertical in your county, exclusively — with API access. Lock competitors out.

  • Every vertical seat in your county — one rep, all lines
  • Business's verified direct line
  • First look on new signals
  • API access
Claim my territory

Replace-if-wrong guarantee. Every lead is hand-verified against the public record. If one scores below threshold or the business isn't really opening, we replace it — no argument. Your territory, your call.

Straight answers

Is each territory really exclusive?

Yes — sold once, to one rep. A territory is a whole county, and exclusivity is per vertical: one payments seat, one insurance seat, one payroll seat per territory. So the payments rep and the insurance rep on the same block never compete — but within your vertical, the feed is yours alone and we never resell it. Because the source filings are public, you can audit that we're playing straight.

How fresh are the leads?

We watch the public record continuously, so a new restaurant typically reaches you within hours of the permit or license that signals it's opening — long before the soft open. And before a verified direct line ships, a human dials the number to confirm it reaches the business — not the GC or the landlord.

What if a lead is wrong?

We replace it. Every lead carries a confidence score and the public-record events behind it, so you see why it's there before you call. If it scores below threshold or the business isn't really opening, it's on us.

What happens to my territory if I cancel?

Cancel anytime — there's no contract. Your seat stays yours through the period you've paid for, then it opens back up for the next rep in your territory. We never resell your seat while you hold it, and if you come back before someone claims it, it's still yours.

Does my price change as coverage grows?

Not for your first year — the price you claim your seat at is locked for twelve months, even as we expand coverage or raise prices for new reps. If anything changes at renewal, we'll tell you before it does.

What support do I get — and what if you don't cover my area?

A lot — we're founder-run and high-touch on purpose. We help you onboard, answer fast when you send feedback, and tune your feed to what actually closes for you. Not in your area yet? Tell us where you sell and we'll tell you when it's live — areas with demand move up the list.

Where does the data come from, and is it legal to sell?

Every lead traces to a public building permit, business license, liquor-license application, or health filing — never scraped from behind a login, never a public-records commercial-use list. We name our sources so you can verify each one.

MorningSheet is new — why trust it?

We're early and founder-built, and honest about it. That's exactly why every lead is hand-verified against the public record and backed by a replace-if-wrong guarantee. Start with a free sample and see the quality before you claim a territory.

Claim your territory before a competitor does.

One rep holds each territory. Start with a free sample of this week's openings — then lock yours in.

Get my free sample See pricing

Founder-run and high-touch: we onboard you, answer feedback fast, and add new areas on request.

From the blog

Getting to new restaurants first

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