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Internet and phone · Washington

New business leads for internet and phone reps

The line has to be live and tested before the terminals, phones, and alarm go in, and bringing cable or fiber to a building can take weeks. We send you the new storefront during its build-out, street address first.

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Sample lead · SeattleExample
Business name hiddenUnlocks in app
Full-Service Restaurant · Seattle · King
Two signals confirmedLiquor license filedKitchen build-out permit
Business’s verified direct lineDetected October 2026
  • 3Counties live · King, Pierce, and Snohomish
  • 31Food businesses in the build-out now
  • AddressOn every storefront lead
  • FreeFirst month, no card
Public-record filings

The window

Installs are booked weeks before the doors open

Everything in a new storefront that touches a customer runs on the line: the card terminals, the phones, the alarm panel, the cameras, and the guest Wi-Fi. All of it gets tested before the soft open, so the circuit has to be live first and the order has to go in weeks earlier, more if the building needs cable or fiber brought to the demarc.

The owner usually learns this from the POS installer or the alarm company, late in the build-out, and then calls whichever carrier comes up first. A rep who has already surveyed the address and has an install date in hand usually gets that call, and that preparation only fits during the build-out.

  1. Lease and plansBefore any filing

    The owner
    Signing the lease, usually with no idea what service reaches the building or what is already in the riser.
    For you
    The address is not public yet, so there is nothing to survey.

  2. Building permit filedUsually 3 to 11 months out

    The owner
    On the build-out drawings, low-voltage is one line on a plan sheet, and nobody has called a carrier.
    For you
    Check serviceability at the address now. If the building needs construction, the clock has already started.

  3. Permit issued, build-out startsWeeks after the filing

    Your window
    The owner
    Walls open, electrician on site. The POS vendor is asking where the drops go and what the circuit will be.
    For you
    Survey the site, confirm the demarc, and give the owner an install date they can plan the rest around.

  4. Final inspectionThe last weeks of the build-out

    The owner
    After inspections, the terminals, phones, and alarm get installed and need a live line to test on.
    For you
    Last chance to book an install that lands before opening. Anything that needs construction is probably past saving.

  5. Business licenseWithin about five weeks of opening

    The owner
    Business registered, opening weeks away. If no line is ordered, the owner is calling carriers in a hurry.
    For you
    You can still win a storefront that waited, usually with a rushed install or a wireless line to open on.

  6. Opening dayDay one

    The owner
    Open on whatever line made it. The terminals and phones are running, and the agreement has a term.
    For you
    The account is placed. The next opening is a complaint about the line or a renewal.

Timings are typical for a Washington restaurant, from the openings we have measured. Several steps rest on fewer than 30 openings, so read them as a rough guide. Read more: How to read a building permit.

See who is in this window now

Why it closes

The cost of calling late

  • No line, no soft open

    A storefront that orders late opens on a phone hotspot and a terminal in offline mode. The owner remembers which carrier could not make the date, and does not call them back.

  • Construction stretches the install

    Bringing cable or fiber to a building that does not have it adds a construction step, with its own permits and crew, on top of the install. An order placed after the final inspection cannot absorb that.

  • The first carrier holds the term

    Business internet and phone usually sign on a multi-year agreement. Once the storefront opens on a competitor’s circuit, the account is out of reach until that term ends.

What you get

Getting ahead with a lead

  • Street address first

    A business still in its build-out often has no phone number or website yet, so each lead shows the street address. Check serviceability before you spend a call or a drive.

  • How close each one is to opening

    Every lead carries the expected opening when the filings give one and the permit or license behind it, so you can tell a storefront with weeks of build-out left from one about to open.

  • Chain locations stay in the feed

    A new location of a chain still needs its own circuit at its own address, so chain locations stay in the feed, marked as new locations. A national brand ranks lower, since head office usually picks its vendors.

  • New restaurants, cafes, and bars, plus new shops, clinics, salons, gyms, and child care centers.
  • The street address of every storefront, so you can check service first.
  • How close each business is to opening, the expected opening when the filings give one, and the permit or license behind it.
  • Chain locations kept in the feed and marked as new locations, since each one needs its own line.
  • The business’s line where we have verified it.

The build-out

Where the storefronts come from

We watch the building and tenant-improvement permits filed while a space is being built, and in Snohomish County the health department’s plan review for a new restaurant kitchen. We read them from Seattle, Tacoma, Everett, and other cities in King, Pierce, and Snohomish Counties, and tie each one to the business at that address.

A new restaurant can reach the feed at its build-out permit. Shops, salons, gyms, and other service businesses usually reach it at their new business license, closer to opening, and a build-out permit at the same address shows how far along the space is.

How it works

How MorningSheet gets you there first

  1. We read the public record

    Permits, licenses, liquor and health filings: the trail every business leaves before it opens.

  2. We verify and score it by hand

    We confirm it across two filings, verify the business’s direct line, and score it 0–100 on how soon it opens.

  3. You call early

    It shows up in your feed with the address, the reason to call, and the business’s line where we have verified it.

Right now

31 restaurants and food businesses in the build-out now

Counted from the latest public record in King, Pierce, and Snohomish Counties. New shops, salons, and clinics reach the feed on top of these.

Common questions

Internet and phone leads, answered

When does a new business order internet service?

During the build-out, so the circuit is live when the terminals, phones, alarm, and cameras get tested before opening. An install can take weeks, longer if cable or fiber has to be brought to the building, so the order goes in while the walls are still open. A restaurant files its building permit months before it opens.

Why does the address matter more than the business name?

Because the building decides what you can sell there: what is already wired in, where the demarc is, and whether your network reaches it. A permit names the address before the business has a phone number or a website, so the address is what you can act on.

Do chain locations count?

Yes. A new location of a chain still needs its own line at its own address, so chain locations stay in the feed, marked as new locations. A national brand’s new location ranks lower, because most of its vendors are chosen at the head office rather than on site.

What if the building is not serviceable?

Then the lead cost you a lookup rather than a drive. The street address is on every lead so you can check your footprint before you call, and skip the storefronts your network does not reach. Book site surveys for the ones it does reach.

Who is this for?

Reps who sell business internet, phone, and TV service to new businesses: cable, fiber, and telecom carriers such as Comcast Business, Spectrum Business, AT&T Business, and Ziply Fiber, and the agents who resell them. The Morning Sheet is independent and not affiliated with any carrier.

Where do you have leads today?

King, Pierce, and Snohomish Counties in Washington. We read the public record there every day and add new areas where reps ask for them.

How do I try it?

Your first month is free, and there is no card to enter. You can also unlock this week’s King County sample on this page before you sign up.

Other trades

Sell something else to new businesses?

Have the install date before the owner asks.

New storefronts in King, Pierce, and Snohomish Counties, sent during the build-out. Drop your email below and a real sample week from our King County feed unlocks right here. No password, no card.

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